Privacy Policy

MYDEN ("We," "Us," or "Our"), an esteemed Indian e-commerce entity committed to enriching homes with superior bedding products, home décor, bedding accessories, furniture, home furnishings, and gifting solutions, places the sanctity of Your privacy at the forefront of our operations. This Privacy Policy ("Policy") serves as a meticulous exposition of the methodologies we employ to collect, process, store, disclose, and protect Your personal information when You engage with our digital platform at www.myden.in ("Website"), or any ancillary services (collectively, "Services"). By availing Yourself of our Services, You ("You," "Your," or "Customer") signify Your unequivocal acceptance of the practices delineated herein, which are meticulously aligned with the statutory mandates of the Information Technology Act, 2000, the IT Rules, 2011, and the transformative Digital Personal Data Protection Act, 2023, as well as judicial interpretations from Indian courts. We implore You to peruse this Policy with diligence to comprehend the interplay of Your rights and our obligations under the Indian legal paradigm.

  • The Information Technology Act, 2000, particularly Section 43A and Section 72A
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
  • The Consumer Protection (E-Commerce) Rules, 2020
  • Any relevant guidelines issued by the Ministry of Electronics and Information Technology.

1. LEGAL BASIS AND APPLICABILITY

This Privacy Policy is issued pursuant to:

  • Section 43A of the Information Technology Act, 2000, which mandates entities handling sensitive personal data to implement reasonable security practices and procedures.
  • Section 72A of the IT Act, which penalizes unlawful disclosure of personal information.
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
  • The Consumer Protection (E-Commerce) Rules, 2020, which obligate e-commerce platforms to disclose data handling practices clearly.

This policy applies to all individuals who interact with MYDEN through our website, mobile applications, or customer service channels.

2. INFORMATION WE COLLECT

We may collect the following categories of personal and non-personal data, either directly from you or automatically through our services:

A. Personal Information (as defined under IT Rules, 2011):

·        Name, address, email ID, contact number

·        Gender and date of birth (optional)

·        Payment and billing information

·        Shipping and delivery details

·        Identity verification documents (in rare or legal cases)

·        Account login credentials and customer IDs

·        Communication history with MYDEN

B. Sensitive Personal Data or Information (SPDI):

A    Financial details such as bank account/debit/credit card information

B    Passwords or authentication information

C    Any other information that may be legally considered sensitive under Indian laws

C. Non-Personal Information:

·        IP address, browser type, operating system

·        Device information and unique device identifiers

·        Website usage patterns via cookies and analytics tools

3. PURPOSES FOR WHICH PERSONAL INFORMATION IS COLLECTED

All personal information is collected lawfully, with express or implied consent, and is used strictly for legitimate business purposes including:

  • To fulfil orders and process payments
  • For account creation, login, and user identification
  • To offer customer support and resolve disputes
  • To enable product delivery and logistics coordination
  • To conduct internal audits, research, and analysis
  • For marketing communications (where consent is provided)
  • To comply with legal, regulatory, and statutory obligations

We assure you that your personal data shall not be processed for any purposes that are incompatible with the original purpose of collection.

4. DISCLOSURE AND SHARING OF PERSONAL INFORMATION

We may disclose or share your information under the following limited circumstances:

A. Third-Party Service Providers:

·        Payment processors

·        Logistics and shipping partners

·        IT infrastructure vendors and analytics service providers These third parties are contractually obligated to use your data solely for the intended purpose and adopt data protection standards consistent with this Policy.

B. Legal Compliance and Regulatory Disclosures:

We may disclose your information if mandated under:

·        A legal obligation, such as a subpoena, warrant, or court order

·        Governmental request under due process of law

·        Enforcement of our legal rights, terms of use, or protection against legal liability

C. Corporate Transactions:

In case of a merger, acquisition, sale of assets, or business restructuring, personal data may be transferred to the successor entity with appropriate safeguards. 

5. DATA RETENTION POLICY

We retain personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Criteria for data retention include:

  • Legal and regulatory requirements
  • Dispute resolution and enforcement of agreements
  • Operational and fraud prevention purposes

Upon expiry of the retention period, personal data will be securely erased, anonymized, or destroyed in accordance with industry standards.

6. SECURITY PRACTICES AND PROCEDURES

As required under Rule 8 of the IT Rules, 2011, MYDEN follows Reasonable Security Practices, including but not limited to:

  • SSL (Secure Socket Layer) encryption for sensitive transactions
  • Firewalls and intrusion detection systems
  • Two-factor authentication and password protection
  • Limited access controls and data minimization principles
  • Periodic security audits and vulnerability assessments

While we strive for 100% data protection, no system can be guaranteed to be completely secure. Users are advised to keep their credentials confidential and notify us of any suspected breach.

7. USER RIGHTS AND CHOICES

Under Indian data protection laws, you have the following rights:

  • Right to Access: You may request to view the data we hold about you.
  • Right to Rectification: You may request correction of inaccurate or outdated personal data.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
  • Right to Deletion: You may request deletion of your personal data, subject to legal and contractual obligations.

To exercise any of these rights, you may contact our Data Protection Officer (DPO) at the contact details provided below.

8. USE OF COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixel tags, and similar technologies to collect information about your interaction with our website. This helps us:

  • Enhance user experience
  • Remember user preferences
  • Provide targeted advertisements
  • Conduct performance analysis and usage trends

You may control cookie settings through your browser, but disabling them may limit functionality.

9. DATA COLLECTION FROM MINORS

MYDEN does not knowingly collect or solicit information from individuals below the age of 18. If we become aware that a minor has provided personal information without parental or guardian consent, we will take immediate steps to delete such data from our servers.

10. CHANGES TO THIS PRIVACY POLICY

MYDEN reserves the right to amend or update this Privacy Policy at any time to reflect changes in legal, technological, or operational frameworks. Any substantial changes will be notified on the Website or via registered email. Continued usage of our services post-update shall be deemed acceptance of the revised policy.

11. GOVERNING LAW AND JURISDICTION

This Policy shall be governed by Indian laws, with exclusive jurisdiction vested in the courts of Chennai, notwithstanding any conflict of law principles.

12. GRIEVANCE OFFICER AND CONTACT DETAILS

In accordance with Rule 5(9) of the IT Rules, 2011 and Consumer Protection (E-Commerce) Rules, 2020, the contact details of our Grievance Officer are as follows:

Name: Srivalsan M

Designation: Grievance Officer

Email: grievanceoffice@myden.in

Phone Number: +91 9500589421

Address: 4/608, G1, V.O.C. Street, Perungudi, OMR Chennai Tamil Nadu- 600041, India

We endeavour to respond to and resolve all complaints within the legally prescribed period of one month from the date of receipt.

 

ACKNOWLEDGEMENT

By using our Website, you hereby acknowledge that you have read, understood, and agreed to the terms and conditions of this Privacy Policy and consent to the collection, use, and disclosure of your information in accordance with applicable Indian laws.